Mr Spock: Must we? (go by car)
Captain Kirk: It's faster than walking.
Mr Spock: But not as safe.
Captain Kirk: Are you afraid of cars?
Mr Spock: Not at all, Captain. It is your driving that alarms me.
A Piece of the Action, Star Trek, 1968
Spock is, of course, a rare beast – someone who follows the model of rationality beloved of conventional economics and viewed more sceptically by behavioural economics. If there were more Spocks out there, people would spend less time in cars.
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