Wednesday, 16 January 2013

Twenty’s Plenty for Brighton and Hove: What A Difference A Frame Makes

images 20mph signAs today’s Independent points out, Brighton and Hove is going ahead with a 20mph default speed limit in the city centre, joining a growing list of UK cities which has adopted the safer speed. It’s a pity that the Independent chose to frame the article as a loss for Brighton’s taxi drivers. Behavioural economics tells us that the story would have been quite different if the piece had used a different frame: the gain for those of us who walk, cycle, visit, live, or work in Brighton and Hove. Same data, different frame. Spot the difference….

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