One of the exercises I set for final year undergraduates taking my Brighton Business School elective on Behavioural Economics is to come up with a Nudge, and, if it’s a good one, submit it for publication on the Nudge blog (the live adjunct to Thaler and Sunstein’s book of that name). I'm delighted to say that one of this year's students, William Bray, has had his proposed Nudge accepted, and it has been posted on the site. Even better, it’s a public transport/walking Nudge. Well done, William.
Not owning a car is a great way to stay fit, save money, and avoid loads of hassle. This is a blog with thoughts, photos, ideas and links about carfree life: walking, active travel, public transport, places and spaces - things that matter to everyone, but even more when you don’t own a car. Photos are by me unless credited. Forthcoming: book on carfree life. Meantime, get in touch via email at carfreelifeoutsidethebox@gmail.com or Twitter @carfreebrighton
Saturday, 5 February 2011
Nudging, Walking and Publishing
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