Saturday, 5 February 2011

Nudging, Walking and Publishing

blog_banner2-11 One of the exercises I set for final year undergraduates taking my Brighton Business School elective on Behavioural Economics is to come up with a Nudge, and, if it’s a good one, submit it for publication on the Nudge blog (the live adjunct to Thaler and Sunstein’s book of that name).  I'm delighted to say that one of this year's students, William Bray, has had his proposed Nudge accepted, and it has been posted on the site.  Even better, it’s a public transport/walking Nudge. Well done, William.

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