An article on which I was lead author has been published by Perspectives in Public Health, the journal of the Royal Society for Public Health. It carries the lengthy, albeit accurate title, Mind Shift, Mode Shift: A Lifestyle Approach To Reducing Car Ownership and Use, based on Behavioural Economics and Social Marketing. First published online on February 11, 2010 it can be obtained via: http://rsh.sagepub.com/cgi/rapidpdf/1757913909354151v1. Or request a copy by emailing: “stephen[at]www.giveupyourcar[dot]com”.
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