Why Spend Your Life in A Box?

Couldn’t agree more. Except when the follow up question, “Ready to try life outside the box?”,  is answered with the words the “Hyundai ix20.”  It may be available from “just £11,595” but it seems an odd way to get outside the box.  After all, it may be a Hyundai. And it may be an ix20. But it’s still a car.